D’Silva recalls thinking that the lack of an explicit record and stop interface meant that “we may have to show people how to use this. Big colored blocks record and replay audio with a single touch, so that you can start mashing your screen and actually make music.Ĭontrast that attitude with one young Tweeter’s post, “My art teacher had our entire class download Keezy today” and you can see why Keezy has leveled the sampling playing field.īut despite Keezy’s success at making music feel simple, D’Silva acknowledges that it was “way harder” to create its unique and intuitive user experience from scratch. One of the productsthat survived this brutal process was Keezy, which Elepath calls a “a toy for musicians,” and is essentially a live sampler for your iPhone. Everything was up to be questioned to the point where we were having pretty crazy, philisophical discussions…let’s really start from the beginning.” Making Music Easy
“Really early on we would not make assumptions about anything. The Elepath team also made a point of approaching projects and ideas unlike they ever had before. The better ones turned themselves into companies.” Just going through a very Darwinian process, and some stuff stuck around and some stuff got trashed.
“Some of them have lasted three weeks, three months, three hours. “I’ve worked on over 35-40 products,” reminisces D’Silva on Elepath’s productivity in the last two years. And with that, Lodwick raised more than $1 million and teamed up with folks as diverse as animator Pasquale D’Silva – brainstorming, making and discovering.